Z
Digital Marketing
ZAN Services
Required Skills
Google Ads Google Ads Expert Ppc Roi Campaign Management Performance Marketing Paid Media Digital AdvertisingJob Description
Key Responsibilities (KRAs)
Paid Advertising & Campaign Management
* Plan, execute, and optimize paid campaigns across Google Ads (Search, Display & YouTube) and Meta Ads (Facebook & Instagram).
* Manage the complete campaign lifecycle, including budgeting, audience targeting, bidding, creatives, testing, optimization, and scaling.
* Drive measurable results through leads, sales, conversions, CPA, ROAS, and ROI.
Social Media Advertising
* Create and manage high-performing Meta advertising campaigns.
* Collaborate with creative and content teams to develop effective ad copies, creatives, and A/B tests.
* Optimize audiences, placements, and creatives based on campaign performance.
Performance Optimization & Analytics
* Monitor campaign performance and continuously optimize campaigns for better efficiency and conversions.
* Analyze key metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
* Utilize Google Analytics, Google Tag Manager, Meta Business Manager, and tracking pixels for campaign measurement and attribution.
Budget & ROI Management
* Manage daily, monthly, and quarterly advertising budgets efficiently.
* Maximize the effectiveness of ad spend while maintaining a strong focus on ROI and cost efficiency.
* Identify opportunities for campaign scaling and growth.
Reporting & Insights
* Prepare regular performance reports, dashboards, and campaign analysis.
* Provide actionable insights and recommendations based on data.
* Conduct competitor and market analysis to identify new growth opportunities.
Strategy & Collaboration
* Work closely with design, content, sales, and development teams to achieve marketing objectives.
* Stay updated with the latest advertising trends, platform policies, tools, and algorithm changes.
* Recommend new campaign strategies, funnels, testing approaches, and growth opportunities.
### Required Skills & Qualifications
* 3+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Advertising.
* Strong practical expertise in Google Ads and Meta Ads.
* Good understanding of marketing funnels, conversion tracking, attribution, and lead generation.
* Strong analytical and data-driven approach with excellent problem-solving skills.
* Experience managing lead generation and/or e-commerce campaigns is preferred.
* Ability to analyze campaign data and take performance-driven decisions.
* Strong communication, reporting, and stakeholder management skills.
* Experience with Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking tools is an advantage.
Paid Advertising & Campaign Management
* Plan, execute, and optimize paid campaigns across Google Ads (Search, Display & YouTube) and Meta Ads (Facebook & Instagram).
* Manage the complete campaign lifecycle, including budgeting, audience targeting, bidding, creatives, testing, optimization, and scaling.
* Drive measurable results through leads, sales, conversions, CPA, ROAS, and ROI.
Social Media Advertising
* Create and manage high-performing Meta advertising campaigns.
* Collaborate with creative and content teams to develop effective ad copies, creatives, and A/B tests.
* Optimize audiences, placements, and creatives based on campaign performance.
Performance Optimization & Analytics
* Monitor campaign performance and continuously optimize campaigns for better efficiency and conversions.
* Analyze key metrics including CTR, CPC, CPL, CPA, Conversion Rate, ROAS, and ROI.
* Utilize Google Analytics, Google Tag Manager, Meta Business Manager, and tracking pixels for campaign measurement and attribution.
Budget & ROI Management
* Manage daily, monthly, and quarterly advertising budgets efficiently.
* Maximize the effectiveness of ad spend while maintaining a strong focus on ROI and cost efficiency.
* Identify opportunities for campaign scaling and growth.
Reporting & Insights
* Prepare regular performance reports, dashboards, and campaign analysis.
* Provide actionable insights and recommendations based on data.
* Conduct competitor and market analysis to identify new growth opportunities.
Strategy & Collaboration
* Work closely with design, content, sales, and development teams to achieve marketing objectives.
* Stay updated with the latest advertising trends, platform policies, tools, and algorithm changes.
* Recommend new campaign strategies, funnels, testing approaches, and growth opportunities.
### Required Skills & Qualifications
* 3+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Advertising.
* Strong practical expertise in Google Ads and Meta Ads.
* Good understanding of marketing funnels, conversion tracking, attribution, and lead generation.
* Strong analytical and data-driven approach with excellent problem-solving skills.
* Experience managing lead generation and/or e-commerce campaigns is preferred.
* Ability to analyze campaign data and take performance-driven decisions.
* Strong communication, reporting, and stakeholder management skills.
* Experience with Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking tools is an advantage.